Dr. Janice Fung’s exhibition entitled Brand for Blindness will open its doors from July 24-26, 2013 at the Ryerson Oakham House. For more information on Janice’s work regarding the reception and perception of brands for blind and low vision audiences, visit her project’s website, Brand for Blindness.
Brands extend beyond a company logo or trademark and holistically embody commercial culture and lifestyle through haptic and sensory stimuli. This exhibition explores the reception and perception of brands for blind and low vision audiences in a creative and interactive format. The examination of sensory branding seeks to increase business value for organizations and enhance information accessibility. This particular study aims to heighten effective message delivery, and improve social equality for the visually impaired.
This exhibition has been supported by the Ryerson University Creative Fund Grant.
July 24-26, 2013
Oakham House, Thomas Lounge
63 Gould Street, Toronto
10:00am – 6:00pm
Admission is free.
For more information:
brand4blind.wordpress.com
Follow us on Twitter @Brand4Blind
Audio Invitation:
https://www.youtube.com/watch?v=VsQYGoqB9PU
Contact Information:
Janice Fung, R.G.D., Ph.D.
School of Professional Communication
Ryerson University
350 Victoria Street, Toronto
janice.fung@ryerson.ca
416 979 5000 ext. 6384







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